Being a SaaS startup in India one of the biggest challenge EazeWork faces is to sell the concept of Software as a Service to Indian businesses. Like any business being built on a new concept we are also aware of the possible risks and challenges this bring about.
There can be various sales approaches and given that SaaS itself is a web centric business model its very tempting to start depending upon web as the chosen medium to carry out the message. However we believe that the average Indian business owner is very different than the urban youth or the metro based office goer and his average internet usage is not more than 30 minutes and that too on alternate days. Having taken this stand we are left with the more traditional medium which are not so glamorous but maybe more effective in targeting this audience.
In our view one of the strongest vehicle to help making this concept selling process easier is going to be the local chapters of industry associations. A brief 30 minute session highlighting the power of SaaS based applications and benefits which a business can reap from them would be a good enough teaser.
As we start the process of taking our beta versions of the applications to market we will be testing out the efficacy of various medium in their ability to reach the target customer and maybe will have a status update in couple of months.
Chintan Tyagi
Thursday, November 19, 2009
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